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Integrated
Greenpeace: The fashion duel
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Greenpeace via Grey, Milan attacks fashion brands, asking them to guarantee that their supply chains are clean, that is not tainted with deforestation and water pollution.The creative idea:To throw a cleaning glove as a gauntlet. 15 kits were sent to the most important fashion brands of the world, and that was the starting point of the integrated international campaing thefashionduel.com.
Let's clean up fashion.
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