Tons Mustard: Casefilm about the TV Commercial Tons Mustard

Ton is a small producer of biological Mustard.Eco- friendly, 100% powered with solar energy.How can Indie Netherlands make Ton famous?
The strategy Use TV as a PR medium. Execution:An Eco friendly tv commercial
No lights, crew, trucks etc:a black commercial without sound.
broadcast once on primetime tv. turning 2,5 million tv's to black. Saving more energy. Results:Ton became famous overnight:
40% of all the tv viewers saw Ton's tv ad.
Announced on the national news.Spontaneously copied in Hollands most populair Radio Show with 30" of silence Covered by all the big newspapers and more than 50 blog interviews in the main tv and radioshows. Total PR value of €300.000,+, investment €10,000,=