GEOFF YOUNG: Storyhead: Gumtree 'Get a Tradie to Drop In'

Storyhead have created four new television commercials that continue the story of Mark and Sally, a couple who love to buy and sell using Gumtree. In these episodes Mark, in his usual lazy style, has attempted DIY projects around the home and has failed miserably. Thanks to Sally, Gumtree comes to the rescue and solves the problem.
The aim of the commercials is simple: to let people know that "Gumtree is Australia's number 1 free classifieds" for hiring tradespeople and to make the online platform accessible to everyday Australians.
The commercials were developed and produced by STORYHEAD, a content agency specialising in story-based marketing. This next instalment in the campaign goes to air on Sunday 19th of May 2013