Print ad: Surfrider Foundation Australia: Duck Dive

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Top 6: May 29th 2013

Arnold Furnace Sydney has created a new print campaign for the Surfrider Foundation, to generate awareness of the extent of plastic pollution in our oceans.

The Surfrider Foundation is a non-profit organisation dedicated to the protection of waves and beaches, with a growing network of branches and beach representatives nationwide, and over 50,000 members worldwide.

The scale of plastic pollution in the ocean is out of control, with some truly frightening statistics. The clean-up operation would cost billions of dollars and take years as it is, but the problem is exacerbated by the fact that most of the pollution is in international waters with no country taking responsibility for it. Its left to organisations like Surfrider to raise awareness of the issue so people can take action on an individual level.

The campaign uses classic surf shots with a twist to highlight the extent of the problem, and powerful facts to underline the extent of it.