Volt: Power of $2.50

Holden has released a web film via AJF Partnership Melbourne to promote their electric car, the Volt. Filmed using 16 hidden cameras, the film shows what happened when unsuspecting customers at a petrol station were only charged $2.50 for their petrol – the same cost as recharging the Holden Volt. Since its release, the film has been viewed over 350,000 times on YouTube.