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Virgin Holidays: Post Family

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The M&C Saatchi Group has unveiled the second TV ad for its campaign for Virgin Holidays inviting holiday goers to 'Unleash Your Mojo', continuing the major new direction for the brand.

The £2.5m campaign, created by M&C Saatchi and LIDA, is running across TV, outdoor, online, social, and below the line. The first ad broke earlier in May, targeting families, and the second ad breaks on Saturday 25th May aimed at 'post families' - couples whose children have left the nest.
Credits Other credits

Planner: Emma Batho, Alex Horner

Photographer: Tom Van Schelven

Photographer's agency: Making Pictures

Media agency: MGOMD

Media planner: MGOMD

Audio Post Production: Ingenuity Engine

Agency producer: Estella Alvares

Production co producer: Nicola Doring

Exposure: TV, Cinema, OOH, Press, Social, CRM, Retail stores

Client: David Thomas, Head of Advertising

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