TV ad: AT&T: Xzavier

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Timed to coincide with the start of the Memorial Day Weekend, AT&T, in partnership with Verizon, Sprint and T-Mobile, this week launches the latest PSA in its “It Can Wait” don’t text and drive public education campaign, which originally debuted in December 2010.

URL http://www.youtube.com/watch?v=SCVZqeAGY-A&list=PL7FEF61DA1F5293A0&index=1
Client AT&T
Agency BBDO North America
Production Saville Productions
Country United States of America
Uploaded 25 May, 2013

Credits

Director
Werner Herzog
Chief Creative Officer
David Lubars
Executive Creative Director
Erik Fahrenkopf
Executive Creative Director
LP Tremblay
Creative Director/ art director
Hunter Fine
Creative Director/ writer
Peter Albores
Producer
George Sholley
Producer
Melanie Gagliano
Producer
Toby Louie
Production company
Saville Productions
Executive Producer
Rupert Maconick
Executive Producer
Eve Kornblum
Visual Effects
Company 3
DoP
Peter Zeitlinger
Editing Company
Rock Paper Scissors
Editor
Biff Butler

Other credits

Group Executive Producer, BBDO: Julie Collins

Executive Music Producer, BBDO: Melissa Chester

Line Producer, Saville Productions: Cliff Schumacher

Music Composer: Mark Degli Antoni

Colorist, Company 3: Stefan Sonnenfeld

Audio: POP Sound

Audio Engineer: Zac Fisher

Executive Producer: Susie Boyajan

AT&T: Xzavier

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AT&T: Xzavier

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