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To relaunch the first direct brand to a new younger audience of 25-34 year olds.
Credits
Other credits
Planning Director (creative agency): Guy Murphy
Planner (creative agency): Chien-Wen Tong
Business Director in Charge: Caitlin Blewett
Account Director: Phil Ridsdale
Media agency: Mindshare
Media planner: Nikki Gunning
Production Company Producer: John Madsen
Post-production and VFX: MPC. Lead Animator – Tim Van Hussen, CG Supervisor – Anthony Bloor, VFX Supervisor – Chrys Aldred
Editor: Struan Clay, Final Cut
Sound: Gary Walker & Phil Bolland, 750mph
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