What's new? Well, in the Old Spice world, nothing is newer than Shave Gel – the latest and greatest product offering from the iconic men's grooming brand, providing guys with the … read morebest shave possible. It also marks the triumphant return to the Internet for Old Spice spokesperson Terry Crews. And, yes, he is still sans shirt.
In a unique twist, for one day only, a YouTube masthead takeover featured an interactive user-generated build in which consumers were asked the question: “Are (fill in the blank) newer than Old Spice Shave Gel?” Upon entering any noun, the page flipped to a dedicated URL featuring Crews himself and a wacky, humorous response. The 24-hour website generator created hundreds of unique sites based on the word entered into the program.
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