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Milk Bone: Welcome Home
"Welcome Home" is the first spot in Milk-Bone's just-launched national TV and integrated marketing campaign. The new branding and positioning featured in this ad and all elements of the campaign is designed to elevate the owner-canine relationship by spotlighting those special bonding moments, such as that point at the end of a long day featured in "Welcome Home." A second spot, "Ready, Set, Go," focuses on that point when a dog, uninterested and relaxed in his surroundings until he hears the jangle of car keys, realizes his owner is about to leave home, is scheduled to begin airing in 90 days.
Art Producer - Kristen Walsh Related |
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