HEINZ ABC sambal terasi: POSTERASI

Terasi is the key ingredient in a favorite Indonesian condiment, Sambal Terasi, with a pungent smell sure to arouse appetites. But making it the traditional way is hard work. Heinz ABC Sambal Terasi delivers homestyle flavour without the laborious preparation. Yet to many Indonesian cooks, homemade is still the best, and many remain unaware that a convenient alternative exists. TBWA, Indonesia had the solution.