Heineken's first truly interactive digital campaign – Dropped – brings the brand's latest TVC, The Voyage, to life and puts real men to the test to find out if legends are born or … read moremade.
Created with Wieden+Kennedy Amsterdam, Dropped is Heineken's most daring experiment to date, showing what consumers are truly made of when taken out of their daily lives and dropped into the great unknown. Real-life Man of the World candidates from different markets will be tested in adventurous environments designed to take them out of their comfort zones. The first Dropped story launches today, with a sun-loving Spaniard dropped in the middle of freezing Alaska with nothing but the clothes on his back. Subsequent drops will commence every three weeks for five epic journeys – all of which will be housed on Heineken's Dropped YouTube channel - www.youtube.com/heinekendropped
Dropped brings to life 'The Voyage' TVC, the latest and fifth installment of Heineken’s Legends brand campaign, which inspires Heineken drinkers to be travelers, not tourists. Set in colorful India, the film follows the Legend arriving in a remote outpost where he finds himself in all sorts of awkward and bizarre situations when he loses his pet goat. But as a true Man of the World he knows how to navigate his new surroundings with ease, even if he finds himself in unfamiliar territory.
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