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Orangina: Cannon Ball
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The new Orangina films were created as part of the launch of the new brand signature “Stay Alive. Drink Orangina”. A signature about vitality, which also introduces a new language for the brand. The brand characters, part human, part animals are still here. Only this time, they are shot in real life, giving them more character. In this new campaign, Orangina drinkers are magically preserved from silly misfortunes, thanks to the drink, of course. Every film is followed by a statistic, justifying the signature. Orangina and Fred & Farid Paris-Shanghai worked with the director Gary Freedman from Glue Society (Doritos, Canal+, Nike, Fifa) to produce these three films.
Brand supervisors: Hugues Pietrini, Stan de Parcevaux, Florence Burtin Related |
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