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Web Film
Hanes: Soften the Blow - Cliff
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Destruction videos are all the rage in the digital space. So when Hanes sought to promote its new super soft ComfortBlend line of crews, socks and v-necks, it wanted to tie in this phenomenon to how its ultra-soft apparel can "soften the blow"for most any type of physical destruction. That’s when the brand's digital agency AOR 360i created and developed the campaign Soften the Blow
Chief Creative Officer: Adam Kerj Related |
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