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McDonald's: McDonald’s – 2/3 Hevikana
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"Create possibly the best hamburger in the world":
3 unique personalities, 3 unique visual identities and 3 unique hamburgers We challenged our customers to create and name possibly the best hamburger in the world. The marketing communication focused on creativity and the uniqueness of the hamburgers in a totally unique campaign, highlighting the hamburgers and their creators in a way not seen before.
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