Interactive ad: Brand Republic: King Nick

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Top 6: April 4th 2007

At Ogilvy we've produced a viral for the relaunch of BrandRepublic's website.

We've hijacked the leader of a micronation...King Nicholas of the Copeman Empire and set him up in a Spinal Tap inspired home video. You can listen to his views on current affairs, coastal erosion and empire building and ultimately decide whether to join him and his 'caravan' republic or to join us and gain access to innovate news content for marketing, business and advertising people