Bagley: Ivan the Cookie

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• Category Food
• URL http://www.youtube.com/watch?v=buAWMqqyHHk
• Client Arcor Cereal Mix
• Agency Y&R Argentina
• Production AWARDS CINE, Buenos Aires
• Country Argentina
• Uploaded 5 June, 2013

Credits

• 
  Director
  Ariel Winograd
• 
  Executive Creative Director
  Martín Mercado
• 
  Creative Director
  Mariano Pazos
• 
  Creative Director
  Sergio Paoletta
• 
  Art Director
  Gustavo Sucri
• 
  Copywriter
  Emilio Yacon

Other credits

Advertised brand: Bagley

Advert title(s): Cereal Mix Cookies

Headline and copy text: When they're not new any more, they'll still be good.



Advertising Agency: Young & Rubicam Buenos Aires, Argentina

Agency website: http://www.yr.com.ar

General Creative Director: Martín Mercado / Diego Tuya / Darío Rial / Martín Goldberg

Creative Director: Mariano Pazos / Sergio Paoletta

Art Director: Gustavo Sucri

Copywriter: Emilio Yacon

Accounts Team: Eugenia Slosse, Agustín Coste, Victoria Wiske

Production Company: Awards Cine

Director: Ariel Winograd

Producer: Rambo Damiano / Tomás Chester

Post-Production Company: Pickle House

Published: 10/2012

Short rationale: Ivan, the good cookie.