Prudence Condoms: Prudence Sex Code

This campaign born out of the idea that people are spending too much time on their gadjets instead of making real things, as sex. For that,Z+Brasil created unusual and funny QR Codes and printed them in posters, which ran at bars and nightclubs restrooms, to arouse curiosity and make people scan the QR Codes using their mobile. After the scanning of the QR codes, people were surprised with very ironic messages.