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The Co-operative Legal Services: Voice of Law
The Co-operative Group is unveiling the first-ever advertising campaign for its legal services on June 5, to promote the business' emphatic approach to its customers. The Co-operative Legal Services ad campaign, created by Leo Burnett, will include TV, radio, social and press. The multi-million pound campaign will focus on the impact of complexities of the legal world on people and highlight the Co-operative Legal Services' simple and straightforward approach. The TV campaign, 'Voice of Law', features kids trying to understand legal jargon, and ends with a voiceover that says: "We know how legal matters can make you feel..." The ad campaign plays on the promise of honest advice and clear pricing, dropping the use of jargon and providing fixed fee services and will continue to use the tagline: "Here for you, for life." Agency: Leo Burnett London
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