Dyslexia Campaign: Einstein

Grey Kuala Lumpur has developed a campaign to create awareness of dyslexia among parents and schoolteachers. Most of them are not aware that dyslexic children are very creative and good problem solvers. As a result, due to the inability to read and write properly, they are labeled stubborn or lazy. The agency worked with Vince Low, a dyslexic and a professional illustrator to create 'Dyslexia didn’t stop them'. A print and online campaign that features famous dyslexics like Einstein, John Lennon and Picasso, who didn’t let the disability come in the way of their talent.