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Top 6: June 19th 2013
Interactive
Spotify: #60inspirations
Top 6: June 19th 2013
Spotify is celebrating the connection between music and creativity at the Cannes Lions this year by paying tribute to the people who have helped shape creativity over the past 60 years. The activation, created by Droga5 New York, called #60Inspirations, launches today. To create #60Inspirations, Spotify invited 10 titans of creativity to share six songs that have inspired them, along with a short commentary on each song's significance. The result is a unique Spotify playlist of 60 songs enlivened by deeply personal, funny and surprising stories.
#60Inspirations titans include: Arianna Huffington, President and Editor-in-Chief, The Huffington Post Media Group; Maurice Lévy, Chairman and CEO, Publicis Groupe; Shelly Lazarus, Chairman Emeritus, Ogilvy & Mather; Wendy Clark, Senior Vice President, Integrated Marketing, The Coca-Cola Company; Bob Greenberg, Founder, Chairman and CEO, R/GA; John Legend, Grammy Award-Winning Musician; Steve Stoute, CEO, Translation; John Boiler, Founder and CEO, 72andSunny; David Droga, Founder and Creative Chairman, Droga5; David Lubars, Chief Creative Officer, BBDO The initiative includes OOH placements, social activations and a dedicated landing page.
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