Jell-O: Jigglevision

Crispin Porter & Bogusky's newest campaign for JELL-O is the latest innovation in playing with your food. Jigglevision uses technology that allows people of all ages to read and share secret messages that are only visible through the lens of the world’s funnest food. At www.jellojigglevision.com, and on the JELL-O Facebook page, fans can craft their own secret messages (up to 130 characters), disguise the message in one of three different Jigglevision patterns, and then share the message with friends on Facebook, Twitter, or anywhere else. To reveal the hidden message, simply peel the lid off of any red JELL-O refrigerated gelatin snack, and look at the Jigglevision pattern through the top of the cup. The Jigglevision site is accompanied by an interactive print campaign that features a series of jokes whose punch lines can only be revealed with the power of Jigglevision.