Action Aid: ActionAid - World Day Against Child Labour

Differently from the rest of the world, the official Valentine’s Day in Brazil is celebrated every 12th of June, a date set by retailers. By coincidence it is the same date as the World Day Against Child Labour, a significant cause that is always overtaken by Valentine’s promotions and celebrations. ActionAid, an international NGO that struggles to eradicate poverty and injustice in the world, made an ad through F/Nazca Saatchi & Saatchi Sao Paulo to remind people of what really matters.