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World Vision: The Making of 'No Child Should Ever Be For Sale'
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Canadian agency KBS+P has released two commercials for World Vision Canada. The campaign highlights the issue of child slavery, which sees 1.2 million children sold into slavery every year. This is the daunting statistic behind the latest "No Child For Sale" campaign which is directed by Ben Gregor viaKnucklehead/OPC FS. The spots feature a shopping channel approach and offers children that are durable, strong and adaptable.
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