Interactive
Tech Ball: Tech Ball
The 'Tech Ball', created by SapientNitro, combines sports and camera technology to bring football fans the world over a new way of experiencing ‘the beautiful game’.
Designed with a digital video camera and microphones embedded inside it, the Tech Ball is a fully interactive football that enables SapientNitro and its clients to capture the action, sound and emotion of the game from a totally new perspective – the ‘Ball's eye view’.
Malcolm Poynton: Chief Creative Officer Europe |
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