Babatunde Adebola: The Unluckiest Copywriter In The Universe

• Category Self promotion
• URL http://www.whoisthatdu.de
• Client Babatunde Adebola
• Agency Miami Ad School Europe
• Country Germany
• Uploaded 16 June, 2013

• 
  Creative
  Babatunde Adebola
• 
  Copywriter
  Babatunde Adebola
• 
  Designer
  Niclas Hellberg

Challenge:

At the best of times, landing a job as a creative in adland takes more than just talent. Then, how much more in these interesting times?

Insight:

Although we're shy to admit it openly, most people belief in luck, however they choose to define it. Every so often, successful figures from all walks of life reveal in the media the somewhat irrational fetish things they do that, they claim, bring them good luck.

Idea:

To create his own good luck, a newly minted grad of the Miami Ad School cheekily positions himself as the Unluckiest Copywriter in the Universe. Oh yes, you didn't read that incorrectly. Kindly follow his story on his portfolio website: www.whoisthatdu.de. In the end, he encourages ad agencies to set a world record in the Guinness book by hiring the unluckiest copywriter ever. Now, let's keep fingers crossed.

URL to the Portfolio Website: www.whoisthatdu.de