Oreo Cookies: Made In Sheffield

To celebrate the opening of the first factory manufacturing OREO in the UK, Draftfcb London created a campaign honouring Sheffield’s unique heritage.
This particular ad featured local legends with classic Northern tongue-in-cheek humour. OREO encourages their new neighbours to rejoice in the arrival of the black and white treat by tapping into the sporting prowess of Sheffield Wednesday and Sheffield United football clubs. The ad featured in local press and 60 different poster sites across the city.

The campaign also included two additional executions which were used to feed excitement online via Oreo’s Facebook page. One continued the sporting theme alluding to the home of World Snooker, The Crucible. The other gave a nod to one of Yorkshire’s most famous film plots in the form of four cheeky cookies in a state of undress, promising to go the Full Monty.