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Outdoor
Terre des Femmes: The Truth
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A city centre shopping mall in Berlin. We choose a top location and put up our stand. It is disguised as a makeup stand and we invite women to come over for a free makeup. What the women do not know is that instead of giving them a fantastic makeup, we are giving them a black eye. With “The Truth” by TERRE DES FEMMES the make up that reveals rather than conceals. It was especially developed for this occasion and contains blue-green greasepaint.
With this PR campaign we want to impress the outcomes of domestic violence on people and thus raise awareness of the issue.
Art Buyer: Tina Krakow Related
Terre des Femmes: Unsilence The Violence
Scholz & Friends, Hamburg |
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