Melbourne Mint: President

What do pirates, knights and Vikings have in common with people who manage their own super? Everything: according to The Reactor and client Melbourne Mint.

Together, they've launched a new radio campaign that aims to highlight gold's long established place in the history of personal wealth. The ads will run solely on Melbourne's highest rating commercial talk station, 3AW, taking advantage of their listener base to target investors and people with self-managed super funds.