Sanccob: TAKE A CLOSER LOOK

SEE THE REALITY” POSTERS CAMPAIGN:

Our SANCCOB poster series has been designed to alert the public to the rapid decline of the African Penguin population, as well as SANCCOB’s on-going efforts to save the species. The object of the campaign is to encourage people to have the foresight to see the problem before it becomes critical. The viewer’s visual perception of each execution is called into question with the line “See the reality before it’s too late” and a call-to-action encouraging the viewer to act now and help save the species by adopting a penguin at SANCCOB. The stark visual language used throughout the series echoes the graphic black & white look of the penguin.

A series of 2 posters were placed in doctors’ rooms, optometrists, hospitals, shopping centres, schools and at the SANCCOB Education Centre.