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Manulife is seen as a faceless insurance company and not a destination for retirement solutions. Show baby boomers, who are 10-15 years away from retirement and feeling unprepared,
… read morethat Manulife is empathetic towards their financial challenges and can provide inspiration that its not too late to save for their retirement.
On television we showed common financial setbacks for what they really are, hurdles to saving for retirement. The spot drives to documentaries and essays that feature real Canadians talking candidly about their real-life hurdles and how they overcame them.
read less...Senior VP, Business Unit Director: Mike Davidson
Group Account Director: Alison Thompson
VP, Operations & Integrated Production: Catherine Kim
Account Supervisor: Jamie Maxfield
Account Supervisor: Carly Sutherland
Account Executive: Mike Johnson
SVP Director of Strategic Planning: Tony Johnstone
Senior Strategic Planner: Annie Seyffert
Strategist: Andrew Ahern
Strategist: Kevin McHugh
Social Media Strategy:
Senior Director, Social Media: Ed Lee
Manager, Community Cultivation: Laura Muirhead
Media Company: OMD
Production Company: The Cornerstore
Executive Producer: Jennie Montford
Director: Bo Platt
Director of Photography: Roman Vasyanov
Line Producer: Angeline Dinzik
Post-Production Company: Rooster
Editor: Marc Langley
Online Editor: The Dashing – Robert Moggach
Colourist: Alter Ego – Wade Odlum
Audio House: RMW
Audio House Producer(s): Jeff Cohen
Audio Director: Ted Rosnick
Music – Aardvark Sound
Casting Agency: Buffalo Casting
