Manulife is seen as a faceless insurance company and not a destination for retirement solutions. Show baby boomers, who are 10-15 years away from retirement and feeling unprepared, that Manulife is empathetic towards their financial challenges and can provide inspiration that its not too late to save for their retirement.
On television we showed common financial setbacks for what they really are, hurdles to saving for retirement. The spot drives to documentaries and essays that feature real Canadians talking candidly about their real-life hurdles and how they overcame them.
