Hawkspotter: Hawkspotter

adidas Australia, in partnership with Hawthorn Football Club and Naked Communications have collaborated to create ‘Hawkspotter' - a world-first iPhone application allowing Hawks fans to go all in on match days by pin-pointing the exact location of fellow supporters.'Hawkspotter' enables Hawthorn supporters to login via Facebook or register through the app, develop a personalised profile and broadcast their location during each game. For three hours before, during and after a match, Hawks fans can use the 'fan finder', to see where other fans are
congregating and receive notifications of special offers and pop-up events.