Casinò di Venezia: Roulette "Keep playing"

This is an ambient idea for Casinò di Venezia. 2 baggage claim belts at Venezia's airport are dressed to look like a roulette. The passengers claiming their baggages are receiving 1 free entry at the Casinò. Since the initiative has started (february 2007) the number of guests at Casinò raised up to 60%.