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Top 6: July 10th 2013
Ambient

Samsung Galaxy S4: All Eyes on The S4

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Top 6: July 10th 2013
Find out how people in Zurich used their eyes to win a Samsung Galaxy S4 of their own from Swisscom. Its inbuilt Smart Pause function means the S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the discount is. The game ends the moment eye contact ends. An S4 was handed out for free after 60 minutes.
Credits Other credits

Assistant Copywriter: Luis Jaehner

Agency Producer: Alexander Münzer

Technical Production: Perfect Fools

Staging: who’s mcqueen?

Director: Kai Sehr

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