Web Film
Samsung: Hi Hey Hello
Samsung went big for the launch of its Galaxy S4 phone, showing off the device’s menagerie of cool tech features with a 5:00 musical short film. VFX pros a52 handled all 2D and 3D effects on the upbeat boy-meets-girl story, collaborating with HSI Director Joseph Kahn and the creatives at Leo Burnett. “Hi Hey Hello” follows a head-over-heels college student across UCLA’s campus and late-night frat houses in pursuit of his dream girl – a quest abetted by the young man’s ever-present Galaxy S4.
Agency: Leo Burnett USA |
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