Barclaycard US: Just Around the Corner

Barclaycard US, the payments business of Barclays in the United States, recently appointed iris Worldwide to develop a multi-platform integrated marketing campaign for the Barclaycard Arrival World Mastercard travel rewards credit card.

The campaign, 'Just Around the Corner', was created by iris to stand out in a category rooted in functional benefits that has lost sight of why travel is so important to consumers. The program was designed to showcase how the new travel rewards credit card understands and supports consumers' travel aspirations, bringing them closer to the people and places that matter most - wherever they are, whenever that may be.