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Planters, America's leading snack nut brand, has announced that its beloved icon, Mr. Peanut, has a new voice. Emmy Award nominated actor and former "Saturday Night Live" star, Bill … read moreHader, will lend his distinct voice to the beloved spokespeanut in a new series of digital radio advertisements and vignettes for the launch of the new Planters NUT-rition Sustaining Energy Mix.
"Bill Hader's voice, sense of humor and personality are perfectly in sync with Mr. Peanut's character and will help bring this iconic peanut's style, wit and charm to life," says Peter Cotter, Brand Manager for Planters. "Bill joins us in time to help introduce our newest product, Planters NUT-rition Sustaining Energy Mix."
To launch Planters NUT-rition Sustaining Energy Mix, a snack developed to provide wholesome fuel to energize your day, Planters created an integrated marketing campaign featuring Mr. Peanut offering motivational tips to consumers called "GO-tivations." These "GO-tivations" were created to give consumers the boost they need to get through the day, similar to the wholesome fuel in Planters NUT-rition Sustaining Energy Mix.
As a part of the integrated marketing campaign, Planters and BEING New York introduced www.INeedSomeEnergy.com, which includes GIFs, games and short vignettes of Mr. Peanut keeping fans energized and "GO-tivated" throughout the day. Mr. Peanut will also have his own blog on Tumblr at mrpeanut.tumblr.com where he will post GIFs and witticisms to give consumers a lift.
To provide consumers with additional "GO-tivation," Planters is creating "GO-tivational" playlists on Spotify and Pandora with personal DJ introductions by Mr. Peanut. Last month, the brand worked with Jimmy Kimmel Live! on a comedic integration touting their new product. Jimmy Kimmel Live! airs weeknights at 11:35 p.m./ 10:35 p.m. CT on ABC.
read less...Chief Creative Officer: Mark Figliulo
Creative Director: Kris Wixom
Creative Director: Alisa Wixom
Art Director: Isabella Castano + Nicholas Troop
Copywriter: Ani Munoz + David Ma
Designer: Dan Kane
Production Director: Jason Souter
Sr. Integrated Producer: Howard Howell
Producer: Katie Johnson
Project Director: Christine Austin
Project Manager: Ken Kobel
Group Account Director: Brett Edgar
Account Director: Hugo Murray
Account Executive: Sara Heller
Account Executive: Hunter Serenbetz
Assistant Account Executive: Kelly Mendola
Group Planning Director: Sarah Watson
Senior Digital Strategist: Tasha Dean
Planner: Veronica Thew
Associate Digital Strategist: Manuel Hernandez
Digital Production: STINK Digital
Executive Producer: Esther Downton
Interactive Producer: Sean Manion
Interactive Producer: Marcella Rodriguez
Creative Technologist: PJ Ahlberg
Art Director: Morgan Harary
Lead Motion Designer: Harry Thompson
Developer: Javier Abanses
Developer: Andrew Nida
Developer: Charlie Clark
Production Company: LAIKA/house
Director: Mark Gustafson
Executive Producer: Lourri Hammack
Producer: Rebecca Bowen
Prop Fabrication: Katie Mello, Sara Neiman
Director of Photography: John Nolan
Animator: Julianna Cox
Wrangler: Rob Melchior
Stage Manager: Erica Johnson
Harmony Animator: Chris Purdin, Eric Kilkenny
Mac Graphics Artist: Jenny Kincade
Executive Producer: Gloria Pitagorsky
Mixers: Jody Levine, Phil Loeb, Eric Warzecha
Music Company: Singing Serpent
Executive Producer: Glen Galloway
Executive Producer: Dennis Culp
Composers: Chris Fulford-Brown/Rafter Roberts
Client: Kraft Foods, Inc
Sr. Brand Director: Sean Marks
Sr. Director, Marketing Communications: Christopher Miles
Brand Manager: Peter Cotter
Assoc. Brand Manager: Kenneth Padgett
Assoc. Promotions Manager: Cindy Marquardt
Digital Marketing IS Lead: Christopher Jasensky
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