Description
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NIVEA® body is set to release an engaging and humorous viral campaign to launch Goodbye Cellulite, a new product designed to visibly … read morereduce the surface appearance of cellulite. Created by TBWALONDON the film features a 30 strong gospel choir called ‘The Goodbye Cellulite Choir’ rejoicing their womanly curves.
The campaign is aimed at women of all ages who want a simple, effective and convenient way to smooth skin. The viral will be seeded on a variety of sites including Kontraband and Popbitch as well as having a presence on You Tube, Google Video and MSN Video, with the aim of creating awareness by driving women to the Goodbye Cellulite website www.nivea.co.uk/goodbyecellulite.
Creative Commentary
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As the lead singer declares, “This being a dedication to the resurrection of this sweet mother lovin’ ass…” the gospel choir sings;
Yeah we got butts
That’ll blow your mind
Everybody praise
Our sweet behind
Feast your eyes on our sub-section
You won’t find no imperfection
Our skirts are stuffed with dynamite
Sing it with me… Good Bye Cellulite!
I wish I was born with a rear view mirror
Anything to bring my sweet ass nearer
It’s smooth and shiny like a juicy pear
So give it, give it up for my DERRIERE!!
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