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Top 6: April 25th 2007
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The Telegraph: Rugby's finest minds

Top 6: April 25th 2007
The “rugby’s finest minds” campaign targets 25-55 year old male rugby fans travelling on the rail network across the South-East of England, as well as in pub washrooms in and around Twickenham, Richmond and the City.

The campaign depicts former international legends and Telegraph journalists Brian Moore, Will Greenwood and Keith Wood with rugby-ball shaped heads.

The campaign focuses on The Telegraph's outstanding line-up of expert writers, and provides a humorous take on writers having 'heads full of rugby'. The modern treatment and the fantastic photography really make this campaign stand out and reinforce The Telegraph's position as the number one newspaper for rugby.
Credits Other credits

Photographer: Spiros Politis

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