This summer, Sainsbury's have got the best offer for their customers to help them live well for less and to provide them with inspirational and financial support to entertain the … read morekids over the long summer holidays.
The Boredom Busters campaign, developed with AMV BBDO, has launched with the "Bumper Book of Summer", a 140 page book, jam-packed with over 60 craft, nature, active and imaginative ideas and 20 tasty recipes that families can all do together. For £5, customers will also get a DVD, bringing the activities to life plus a poster and scrapbook with 100+ stickers to document their summer of fun.
To support the launch AMV BBDO has created a 30" spot which shows the kind of fun kids could be having this summer with the help of Sainsbury's "Bumper Book of Summer".
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