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Sainsbury's: Boredom Busters
This summer, Sainsbury's have got the best offer for their customers to help them live well for less and to provide them with inspirational and financial support to entertain the kids over the long summer holidays.
The Boredom Busters campaign, developed with AMV BBDO, has launched with the "Bumper Book of Summer", a 140 page book, jam-packed with over 60 craft, nature, active and imaginative ideas and 20 tasty recipes that families can all do together. For £5, customers will also get a DVD, bringing the activities to life plus a poster and scrapbook with 100+ stickers to document their summer of fun. To support the launch AMV BBDO has created a 30" spot which shows the kind of fun kids could be having this summer with the help of Sainsbury's "Bumper Book of Summer".
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