C.S Hammam-Lif: Mobilizing The 12th Man

For security reasons, the Tunisian Government decided that all Professional Football League games would be played without any audience in the stadiums. After average results throughout the season and with the year's most important game approaching to decide whether C.S Hammam-Lif stayed in the league or not, the club needed the support of their fans. To reconnect the fans with the Club, Memac Ogilvy Label, Tunisia allowed supporters to cheer for their team without being in the stadium. With a downloadable mobile application that connects every fan to 40 giant speakers placed inside the stadium during the game: The 12th Man app.The app enables fans to support their team inside the stadium while watching the game live on TV. A simple tap on sound icons is instantly turned into powerful support: cheering, clapping, drumming, singing... The more fans press on the icons, the louder the sound in the stadium. The 12th Man app not only enriched people's football experience, it turned back thousands of fans into powerful support for their team. Energized by this support, C.S Hammam-Lif won by 1-0, securing their place in the league. In a stadium with the capacity of 12.000, the app brought together 93.100 fans, with 1.2 million others watching the game.