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Integrated
Malaysian Airlines: Journey
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Shot by Andy Fogwill through Ogilvy & Mather, Kuala Lumpur, this film is part of an integrated campaign to launch the brand's new belief of "Journeys are made by people you travel with." The film was shot in Shanghai, Prague and Kuala Lumpur with over 300 people of different nationalities across a broad age range. Also starring in the film is a cast of over 400 over suitcases from old antique ones, custom made, and new suitcase as well as the talents very own suitcases.
Audio Visual Director: Eric Yan |
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