Interactive
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A couple of creatives in New York have got together with a few freelance creative friends to created a new "porn styled" website, HotMalm.com, which depicts explicit photos of IKEA's Malm range of furniture. When you click on the Malm porn it links to the IKEA website. A tweet from David Droga kicked off the interest - "Another little something built by our best and naughtiest" - in this project which is not an official IKEA job.
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