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BBC: Connected TV

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RKCR/Y&R has created a new campaign for the BBC that aims to explain the benefits of Connected TV to viewers.

The campaign supports the BBC's on-going commitment to improve awareness and uptake of new technology and platforms, contribute to better media literacy in the UK and help audiences to derive as much value as possible from their licence fee.
Credits Other credits

Planning Director: Alice Huntley

Post-production: Glassworks

Audio post-production: Jungle

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