Outdoor ad: Badabulle: Teddy's nightmare

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Top 6: July 17th 2013

Badabulle, a French childcare brand founded in 2006, has launched a new campaign with Publicis Conseil, Paris to promote their fragranced nappy bags.

If only the baby's room smelled just of babies!Such was the idea unexpectedly put together in this campaign. In a particularly comical fashion, it draws on the ordeal experienced by our babies' companions, the cuddly toys. It's not easy to live with the smell of dirty nappies! A bunny rabbit and a teddy bear are seen vomiting because of the unbearable smell.

The most charming of children's bedrooms can become impassable without Badabulle's fragranced nappy bags, which replace the used nappy smell with their delicious scents.