Coca-Cola: From Banner to Fame

In banners across the web, musician Adi Despot invites the users to call him using their phones. Once they call the number shown, the banner recognizes the call, Adi answers and offers to sing the famous song Praf de Stele together in a duet with him. Adi sings in the banner and the users use their phone as the microphone, and all the singing voices are recorded as a personal duet with Adi. Besides being part of a unique experience, the users have the chance to win tickets to one of the most important music events in Romania - B'ESTFEST and a meet and greet with the artist Adi Despot.Agency MRM Bucharest
In the 2nd stage of the campaign, all the participates that recorded duets with Adi, are rewarded for the effort
- Best voices get a personal YouTube video of their duets
- On MTV, voices of the recorded users are integrated in the official clip of „Praf de Stele”
- At B’ESTFEST, Adi Despot will share the stage with all the voices recorded, and play them as his chorus connecting his fans from digital to the ones from the event