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"Conversation Lift' is the newest commercial in the brand's 'Foot Locker Approved' campaign that debuted last year, and which was also awarded multiple Lions at the recent Cannes
… read moreInternational Festival of Creativity.
The spot showcases the new 'Shaqnosis' sneakers from Reebok, and available at Foot Locker. It stars NBA legend Shaq and rapper Tyga as they attempt to hold a conversation that requires a lift. The ad, from BBDO New York, breaks online this week and will debut on TV later in the summer.
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Credits
Other credits
Executive Music Producer: Melissa Chester
Executive Producer: Ralph Laucella
EP/Line Producer: Marc Grill
Director of Photography: Jeff Cutter
Assistant Editor: Nick Divers
Sound Mixer: Keith Reynaud
VFX/Conform: Schmigital
Smoke Artist: Jimmy Hayhow
Color: CO3
Colorist: Tim Masick
GFX: Hornet inc
Designer/Animator: Santa Maria