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Carlsberg Beer: Uncompromising Quality
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Carlsberg's New Positioning: Uncompromising Quality
JC Jacobsen, founder of Carlsberg, was a man who never compromised, even on the smallest of things. Thanks to the uncompromising character of Jacobsen, Carlsberg has achieved countless scientific discoveries and breakthroughs and helped improve the quality of beer.You are invited to get to know the story of Carlsberg's founder, and see how Carlsberg's constant strive for uncompromising quality forever changed the world of beer.This new TV spot is launching Carlsberg Israel's new brand repositioning campaign based on the Carlsberg heritage and its founder J.C. Jacobsen, who in 1836 set out on his journey to brew the perfect lager. Cheers! Agency:BBR Saatchi & Saatchi, Tel Aviv
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