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Chevy Silverado: Her Horse
In a follow-up to the launch of the Chevy Silverado advertising campaign, 'A Man and His Truck', the latest spot targets women, who make up roughly 15% buyers.
Created by Leo Burnett Detroit, 'Her Horse' tells a more multidimensional story about pickup owners, shining a light on the pickup women.
• Senior Producer: Adam Simmons |
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