Interactive ad: Interactive advertising: Estrella Double Hero

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Double Hero a campaign for the launch of Estrella's new potato chips which reached almost 100 % of its TA. Estrella fans could order a phone prank for their friends via Facebook application. Live pranks were made by professional actors and shared on Facebook. About 3000 unique prank calls with Estrella's branded message were made they were listened and shared hundreds of thousands times.
Agency: Ad Fingers, Lithuania

Category Food
URL http://youtu.be/RZzVaqNfjjc
Client Estrella
Agency Ad Fingers
Country Lithuania
Uploaded 24 July, 2013

Interactive advertising: Estrella Double Hero

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